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Total global strategy : Managing for worldwide competitive advantage /

Yip, George S.

Total global strategy : Managing for worldwide competitive advantage / George S. Yip. - New York : Prentice-Hall, 1995 - 261 p : illus

ISBN: 0131864610

Subjects--Topical Terms:
International business enterprises--Management.
Strategic planning.

LC Class. No.: HD62.4 / Y56 T7 1995

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Total global strategy : Managing for worldwide competitive advantage /

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