AI SearchBlue ocean strategy : | how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. - Expanded edition - Boston, Massachusetts : Harvard Business Review Press 2015 - 287 p. : ill
With a new preface, fresh chapters, and updated case studies"--Back of jacket.
9781625274496 / 2,090.00
New products.
Market segmentation.
HF5415.153 / K49 B5 2015
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / How to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. - Expanded edition - Boston, Massachusetts : Harvard Business Review Press 2015 - 287 p. : ill
With a new preface, fresh chapters, and updated case studies"--Back of jacket.
9781625274496 / 2,090.00
New products.
Market segmentation.
HF5415.153 / K49 B5 2015