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International marketing /

International marketing / Philip R. Cateora ... [et al.] - 17th ed - New York : McGraw-Hill Education, 2016 - 662 p. : ill

ISBN: 9781259253065 / 4750.00

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416 / I61 2016

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