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International Advertising : Realities and Myths

International Advertising : Realities and Myths - London : SAGE Publications, 2000 - 421 p. : ill

ISBN: 0761912452 1,650

Subjects--Topical Terms:
Advertising.
Advertising comparison.
Advertising media planning.

LC Class. No.: HF5823 / I59 2000

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International Advertising : Realities and Myths

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