The codes of advertising : Fetishism and the political economy of meaning in the consumer society /

Jhally, Sut.

The codes of advertising : Fetishism and the political economy of meaning in the consumer society / Sut Jhally - New York : Routledge, 1987 - 225 p. : ill.

041590353x


Advertising--Social aspects.
Symbolism in advertising.
Mass media.

HF5827 / J49
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