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Global Marketing Management /

Kotabe, Masaaki.

Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen - New York : John Wiley & Sons, 1998 - 712 p : ill

ISBN: 0471592889

Subjects--Topical Terms:
Export marketing--Management.
International business enterprises--Management.

LC Class. No.: HF1416 / K68 1998

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