AI SearchThe international brand valuation manual : | a complete overview and analysis of brand valuation techniques, methodologies and applications / (Record no. 104414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710cam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090206s2009 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470740316 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470740310 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | S165 I 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Salinas, Gabriela. |
| 245 14 - TITLE STATEMENT | |
| Title | The international brand valuation manual : |
| Remainder of title | a complete overview and analysis of brand valuation techniques, methodologies and applications / |
| Statement of responsibility, etc. | Gabriela Salinas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, U.K. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 420 p. : |
| Other physical details | ill. |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Topical term | Brand name products. |
| 650 #0 - SUBJECT | |
| Topical term | Valuation. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 194715 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 20/08/2025 | Donation | HF5415.1255 S165 I 2009 | 1000365455 | 20/08/2025 | C.1 | 20/08/2025 | English Books |