AI SearchGoogle Analytics / (Record no. 104561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01725cam a22002777a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090810s2010 inua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470531280 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470531282 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TK5105.885.G66 |
| Item number | L473 G 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ledford, Jerri L. |
| 245 10 - TITLE STATEMENT | |
| Title | Google Analytics / |
| Statement of responsibility, etc. | Jerri Ledford, Joe Teixeira and Mary E. Tyler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis, Ind. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 404 p. : |
| Other physical details | ill. |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | 1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking. |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 520 ## - SUMMARY | |
| Summary | A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing. |
| 650 #0 - SUBJECT | |
| Topical term | Internet searching |
| General subdivision | Statistical services. |
| 650 #0 - SUBJECT | |
| Topical term | Web usage mining |
| General subdivision | Computer programs. |
| 650 #0 - SUBJECT | |
| Topical term | Internet users |
| General subdivision | Data processing. |
| 700 1# - PERSONAL NAME | |
| Personal name | Tyler, Mary E., |
| Dates associated with a name | 1970- |
| 700 1# - PERSONAL NAME | |
| Personal name | Teixeira, Joe. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195078 |
| 650 #0 - SUBJECT | |
| -- | 195080 |
| 650 #0 - SUBJECT | |
| -- | 195081 |
| 650 #0 - SUBJECT | |
| -- | 201458 |
| 700 1# - PERSONAL NAME | |
| -- | 195083 |
| 700 1# - PERSONAL NAME | |
| -- | 195084 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 07/08/2025 | Donation | TK5105.885.G66 L473 G 2010 | 1000365741 | 07/08/2025 | C.1 | 07/08/2025 | English Books |