AI SearchThe nonprofit marketing guide : | high-impact, low-cost ways to build support for your good cause / (Record no. 104562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02013cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100212s2010 cau b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470539651 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470539658 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | L618 N 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leroux Miller, Kivi, |
| 245 14 - TITLE STATEMENT | |
| Title | The nonprofit marketing guide : |
| Remainder of title | high-impact, low-cost ways to build support for your good cause / |
| Statement of responsibility, etc. | Kivi Leroux Miller ; foreword by Katya Andresen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco, CA : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 p. |
| 490 1# - SERIES STATEMENT | |
| Series Statement | Jossey-Bass nonprofit guidebook series |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 520 ## - SUMMARY | |
| Summary | "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- |
| 650 #0 - SUBJECT | |
| Topical term | Nonprofit organizations |
| General subdivision | Marketing. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195085 |
| 650 #0 - SUBJECT | |
| -- | 195086 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 08/08/2025 | Donation | HF5415 L618 N 2010 | 1000365036 | 08/08/2025 | C.1 | 08/08/2025 | English Books |