AI SearchSold on language : | how advertisers talk to you and what this says about you / (Record no. 104591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01814cam a22003257a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100830s2011 enkab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470683095 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470683090 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | S447 S 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sedivy, Julie. |
| 245 10 - TITLE STATEMENT | |
| Title | Sold on language : |
| Remainder of title | how advertisers talk to you and what this says about you / |
| Statement of responsibility, etc. | Julie Sedivy, Greg Carlson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex ; |
| -- | Malden, MA : |
| Name of publisher, distributor, etc. | Wiley-Blackwell, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 317 pages : |
| Other physical details | illustrations, maps |
| 505 00 - Formatted Contents Note | |
| Title | The power of choice -- |
| -- | The unconscious consumer -- |
| -- | The attentional arms race -- |
| -- | We know what you're thinking -- |
| -- | Why ads don't say what they mean (or mean what they say) -- |
| -- | Acting out -- |
| -- | Divide and conquer -- |
| -- | The politics of choice. |
| 505 00 - Formatted Contents Note | |
| Title | HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | YT2025 M08 |
| 520 ## - SUMMARY | |
| Summary | Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science. |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Language. |
| 650 #0 - SUBJECT | |
| Topical term | Advertising. |
| 650 #7 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Language. |
| 650 #7 - SUBJECT | |
| Topical term | Advertising. |
| 650 #7 - SUBJECT | |
| Topical term | Business and Management. |
| 650 #7 - SUBJECT | |
| Topical term | Advertising. |
| 650 #7 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Language. |
| 650 #7 - SUBJECT | |
| Topical term | Reklam. |
| 700 1# - PERSONAL NAME | |
| Personal name | Carlson, Greg N., |
| Dates associated with a name | 1948- |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 650 #0 - SUBJECT | |
| -- | 29022 |
| 650 #7 - SUBJECT | |
| -- | 29022 |
| 650 #7 - SUBJECT | |
| -- | 29022 |
| 650 #7 - SUBJECT | |
| -- | 195168 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 21/08/2025 | Donation | HF5821 S447 S 2011 | 1000364980 | 21/08/2025 | C.1 | 21/08/2025 | English Books |