AI SearchJewish mad men : | advertising and the design of the American Jewish experience / (Record no. 104602)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03754cam a2200301 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140610t20152015njuaf b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813563763 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813563756 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813563770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5813.U6 |
| Item number | S819 J 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Steinberg, Kerri P., |
| 245 10 - TITLE STATEMENT | |
| Title | Jewish mad men : |
| Remainder of title | advertising and the design of the American Jewish experience / |
| Statement of responsibility, etc. | Kerri P. Steinberg. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 219 p : |
| Other physical details | ill |
| 505 8# - Formatted Contents Note | |
| Formatted contents note | Machine generated contents note: List of Illustrations Acknowledgments Introduction1 A Portrait of American Jewish Life 2 The Spaces and Places of Jewish Advertising: Joseph Jacobs and Market Segmentation 3 Manischewitz and Maxwell House: The M&M of Jewish Advertising 4 You Say You Want a Revolution: The Mainstreaming of Jewish Identity in American Advertising 5 Matchmaker, Matchmaker: JDating in the Digital Age Conclusion: More than a Mirror Notes Bibliography Index Color plates between pages 00 and 00. |
| 505 8# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 520 ## - SUMMARY | |
| Summary | "It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")--Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising--like Albert Lasker and Bill Bernbach--and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States"-- |
| 520 ## - SUMMARY | |
| Summary | "Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous ad campaigns--from Levy's Rye Bread to Hebrew National hot dogs--Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization"-- |
| 650 #0 - SUBJECT | |
| Topical term | Jews in advertising. |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| Geographic subdivision | United States |
| General subdivision | History. |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Social aspects |
| Geographic subdivision | United States. |
| 650 #7 - SUBJECT | |
| Topical term | SOCIAL SCIENCE / Jewish Studies. |
| 650 #7 - SUBJECT | |
| Topical term | SOCIAL SCIENCE / Popular Culture. |
| 650 #7 - SUBJECT | |
| Topical term | BUSINESS & ECONOMICS / Advertising & Promotion. |
| 651 #0 - SUBJECT -GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Ethnic relations. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 195198 |
| 650 #0 - SUBJECT | |
| -- | 195199 |
| 650 #0 - SUBJECT | |
| -- | 195200 |
| 650 #7 - SUBJECT | |
| -- | 195201 |
| 650 #7 - SUBJECT | |
| -- | 127306 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 06/08/2025 | Donation | HF5813.U6 S819 J 2015 | 1000365988 | 06/08/2025 | C.1 | 06/08/2025 | English Books |