AI SearchStreet-smart advertising : | how to win the battle of the buzz / (Record no. 106273)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00730nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140318t2010 mdua eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442203358 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | B516 S 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berman, Margo. |
| 245 10 - TITLE STATEMENT | |
| Title | Street-smart advertising : |
| Remainder of title | how to win the battle of the buzz / |
| Statement of responsibility, etc. | Margo Berman |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham, Md. : |
| Name of publisher, distributor, etc. | The Rowman & Littlefield Publishing Group, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 244 p. : |
| Other physical details | ill |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU Library |
| 520 3# - SUMMARY | |
| Summary | |
| 650 00 - SUBJECT | |
| Topical term | Advertising |
| 650 #0 - SUBJECT | |
| Topical term | Commercial art |
| 650 #0 - SUBJECT | |
| Topical term | Graphic design (Typography) |
| 650 #0 - SUBJECT | |
| Topical term | Advertising media planning |
| 650 #0 - SUBJECT | |
| Topical term | Creation (Literary, artistic, etc.) |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 06/08/2025 | Donation | HF5823 B516 S 2010 | 1000365984 | 06/08/2025 | C.1 | 06/08/2025 | English Books |