AI SearchQualitative research methods in public relations and marketing communications / . (Record no. 106475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250814b2011 nyua|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415471183 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | D273 Q 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daymon, Christine. |
| 245 10 - TITLE STATEMENT | |
| Title | Qualitative research methods in public relations and marketing communications / . |
| Statement of responsibility, etc. | Christine Daymon and Immy Holloway |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 397 p. |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | YT2025 M08 |
| 650 #0 - SUBJECT | |
| Topical term | Corporations |
| General subdivision | Public relations |
| -- | Research |
| -- | Methodology |
| 650 #0 - SUBJECT | |
| Topical term | Public relations |
| General subdivision | Research |
| -- | Methodology. |
| 650 #0 - SUBJECT | |
| Topical term | Marketing research |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT | |
| Topical term | Qualitative research. |
| 700 1# - PERSONAL NAME | |
| Personal name | Holloway, Immy. |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | English Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 202237 |
| 650 #0 - SUBJECT | |
| -- | 202238 |
| 650 #0 - SUBJECT | |
| -- | 202239 |
| 650 #0 - SUBJECT | |
| -- | 202240 |
| 700 1# - PERSONAL NAME | |
| -- | 130172 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 14/08/2025 | Donation | HD59 D273 Q 2011 | 1000365555 | 14/08/2025 | C.1 | 14/08/2025 | English Books |