AI SearchRoutledge handbook of political marketing / (Record no. 107481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01399cam a22002774a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s2012 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415579933 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203349908 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF2112 |
| Item number | R852 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Routledge handbook of political marketing / |
| Statement of responsibility, etc. | edited by Jennifer Lees-Marshment. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Abingdon, Oxon ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 388 p. : |
| Other physical details | ill. |
| 490 1# - SERIES STATEMENT | |
| Series Statement | Routledge handbooks |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. |
| 505 0# - Formatted Contents Note | |
| Formatted contents note | HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | YT2025 M09 |
| 650 #0 - SUBJECT | |
| Topical term | Public relations and politics. |
| 650 #0 - SUBJECT | |
| Topical term | Campaign management. |
| 650 #0 - SUBJECT | |
| Topical term | Political campaigns. |
| 650 #0 - SUBJECT | |
| Topical term | Communication in politics. |
| 650 #0 - SUBJECT | |
| Topical term | Government publicity. |
| 700 1# - PERSONAL NAME | |
| Personal name | Lees-Marshment, Jennifer. |
| 900 ## - Accession Number | |
| Accession Number | 33004 = C.1 บัณฑิตวิทยาลัย |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 650 #0 - SUBJECT | |
| -- | 205380 |
| 650 #0 - SUBJECT | |
| -- | 205381 |
| 700 1# - PERSONAL NAME | |
| -- | 205382 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | บัณฑิตวิทยาลัย | บัณฑิตวิทยาลัย | General Collection | 10/09/2025 | Donation | JF2112 R852 2012 | 1000361934 | 10/09/2025 | C.1 | 10/09/2025 | English Books |