MARC details
| 000 -LEADER |
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| fixed length control field |
02893cam a22003017i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170520s2013 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781841506142 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1841506141 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5821 |
| Item number |
A952 2013 |
| 245 00 - TITLE STATEMENT |
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| Title |
Advertising as culture / |
| Statement of responsibility, etc. |
edited by Chris Wharton. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
229 p.: |
| Other physical details |
ill. |
| 505 00 - Formatted Contents Note |
|---|
| Title |
Advertising -- a way of life / |
| Statement of responsibility |
Tony Purvis |
| Title |
Advertising research / |
| Statement of responsibility |
John Fenwick |
| Title |
Spreads like butter -- culture and advertising / |
| Statement of responsibility |
Chris Wharton |
| Title |
Handbags and gladrags -- the rise and rise of accessories in fashion and advertising / |
| Statement of responsibility |
Hilary Fawcett |
| Title |
Music and advertising -- a happy marriage? / |
| Statement of responsibility |
Judith Stevenson |
| Title |
The cultural economy of death -- advertising and popular music / |
| Statement of responsibility |
Paula Hearsum |
| Title |
Art and advertising -- circa 1880 to the present / |
| Statement of responsibility |
Malcolm Gee |
| Title |
On-line digi-ads / |
| Statement of responsibility |
David Reid |
| Title |
Selling politics -- the political economy of political advertising / |
| Statement of responsibility |
Andrew Mullen |
| Title |
Media and advertising -- the interests of citizens and consumers / |
| Statement of responsibility |
Monika Metykova |
| 505 00 - Formatted Contents Note |
|---|
| Title |
HKBU library |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE |
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| DATE/TIME AND PLACE OF AN EVENT NOTE |
YT2025 M10 |
| 520 ## - SUMMARY |
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| Summary |
This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes. |
| 650 #0 - SUBJECT |
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| Topical term |
Advertising |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT |
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| Topical term |
Popular culture. |
| 650 #0 - SUBJECT |
|---|
| Topical term |
Mass media and culture. |
| 650 #7 - SUBJECT |
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| Topical term |
Media Studies. |
| 650 #7 - SUBJECT |
|---|
| Topical term |
Advertising |
| General subdivision |
Social aspects. |
| 650 #7 - SUBJECT |
|---|
| Topical term |
Mass media and culture. |
| 650 #7 - SUBJECT |
|---|
| Topical term |
Popular culture. |
| 650 #7 - SUBJECT |
|---|
| Topical term |
Media Studies. |
| 700 1# - PERSONAL NAME |
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| Personal name |
Wharton, Chris. |
| 900 ## - Accession Number |
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| Accession Number |
= C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
English Books |
| Source of classification or shelving scheme |
Library of Congress Classification |
| 700 1# - PERSONAL NAME |
|---|
| -- |
213142 |
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