AI SearchDirect Marketing : An Integrated Approach / (Record no. 16029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000021054 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000309c1998 njua 001 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071159517 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506251335 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111450 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008281352 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008272230 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121359 |
| -- | load |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | M395 D3 1998 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William J. |
| 9 (RLIN) | 32527 |
| 245 10 - TITLE STATEMENT | |
| Title | Direct Marketing : An Integrated Approach / |
| Statement of responsibility, etc. | William J. McDonald |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 532 p : |
| Other physical details | ill |
| 490 ## - SERIES STATEMENT | |
| Irwin/McGraw-Hill series marketing | |
| -- | 32528 |
| 500 ## - GENERAL NOTE | |
| General note | Disk 4 (ยืม-คืน ชั้น 1) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 32529 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 31597 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.126 M395 D3 1998 | 1000049987 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |