AI SearchMarketing / (Record no. 30009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000036909 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030422 2003 enga 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071151222 / |
| Terms of availability | 915.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | T000033013 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (TH)vtls000033013 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506241555 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311071703 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008281847 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008280405 |
| Level of effort used to assign classification | VLOAD |
| -- | 200304221830 |
| -- | cat1 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K39 M3 2003 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 9 (RLIN) | 6940 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Roger A. Kerin, Eric Berkowitz, Steven Hartley, William Rudelius |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 741 p. : |
| Other physical details | ill |
| 490 ## - SERIES STATEMENT | |
| The Irwin/McGraw-Hill series in marketing | |
| -- | 29595 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 149144 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 47882 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 47883 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 47884 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415 K39 M3 2003 | 1000130090 | 1 | 12/03/2018 | Thai Books | Available for Loans | ศูนย์ตรัง | ศูนย์ตรัง | General Collection | 12/03/2018 | 915.00 |