AI Search100 แบรนด์ล้มดัง : ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก / (Record no. 38627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01513nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000058906 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050506 2547 thaa 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749589580 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | UC000363124 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UC)vtls000363124 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507171459 |
| Level of effort used to assign nonsubject heading access points | cat3 |
| Level of effort used to assign subject headings | 201507171459 |
| Level of effort used to assign classification | cat3 |
| Level of effort used to assign subject headings | 201311072157 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008290347 |
| Level of effort used to assign classification | VLOAD |
| -- | 200505061056 |
| -- | cat1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | ฮ149 ห5 2547 |
| 093 ## - Department Code | |
| Department Code | MG001 MG002 MG010 |
| 093 ## - Department Code | |
| Department Code | MG001 MG002 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เฮก, แมทท์ |
| 9 (RLIN) | 56681 |
| 245 10 - TITLE STATEMENT | |
| Title | 100 แบรนด์ล้มดัง : ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก / |
| Statement of responsibility, etc. | แมทท์ เฮก, ลักขณา ลีละยุทธโยธิน |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เนชั่นบุ๊คส์ อินเตอร์เนชั่นแนล, |
| Date of publication, distribution, etc. | 2547 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 405 หน้า |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| General subdivision | การตลาด |
| 9 (RLIN) | 4583 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 151144 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ลักขณา ลีละยุทธโยธิน, |
| Titles and other words associated with a name | ผู้แต่งร่วม |
| 9 (RLIN) | 56682 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | UCTH000153138 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | vtls000057673 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| 961 ## - | |
| -- | SDU |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HD69.B7 ฮ149 ห5 2547 | 1000167592 | 3 | 12/03/2018 | Thai Books | Available for Loans | ศูนย์ลำปาง | ศูนย์ลำปาง | General Collection | 12/03/2018 | 280.00 | ||||
| 12/03/2018 | HD69.B7 ฮ149 ห5 2547 | 1000167590 | 1 | 12/03/2018 | Thai Books | Available for Loans | ศูนย์ลำปาง | ศูนย์ลำปาง | General Collection | 12/03/2018 | 280.00 | ||||
| 12/03/2018 | HD69.B7 ฮ149 ห5 2547 | 1000167591 | 2 | 12/03/2018 | Thai Books | Available for Loans | ศูนย์ลำปาง | ศูนย์ลำปาง | General Collection | 12/03/2018 | 280.00 |