AI SearchStrategic marketing / (Record no. 39235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00880nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000059533 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050707 2003 eng 00 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | UC000000062 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UC)vtls000000062 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261004 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311072200 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008290401 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200507171321 |
| Level of effort used to assign classification | cat1 |
| -- | 200507071706 |
| -- | cat4 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | C898 S8 2003 |
| 093 ## - Department Code | |
| Department Code | MG001 MG010 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 58748 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Richard D. Irwin, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 843 p |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 150989 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision |
| 9 (RLIN) | 58749 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies |
| 9 (RLIN) | 151048 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 58750 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| 961 ## - | |
| -- | SDU |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.13 C898 S8 2003 | 1000168974 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |