AI SearchBasic marketing research : a decision-making approach / (Record no. 45199)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000065803 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061025 2006 en a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132003279 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | UC000405320 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UC)vtls000405320 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506300944 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311072227 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200612081410 |
| Level of effort used to assign classification | cat3 |
| Level of effort used to assign subject headings | 200610251737 |
| Level of effort used to assign classification | cat1 |
| -- | 200610251733 |
| -- | cat1 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | M249 B3 2006 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 24230 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : a decision-making approach / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Mark Peterson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 631 p. : |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | CD-ROM (ยืม-คืน/ชั้น 1) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 150064 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Mark, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 67055 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| 961 ## - | |
| -- | SDU |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.2 M249 B3 2006 | 1000189606 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |