AI SearchMIC - The next generation / (Record no. 48641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01710nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000069355 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071003 2549 th 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789748413563 / |
| Terms of availability | 320.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 974841356x |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | UC000411482 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UC)vtls000411482 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201027 |
| Level of effort used to assign nonsubject heading access points | cat7 |
| Level of effort used to assign subject headings | 201311111406 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200710111723 |
| Level of effort used to assign classification | cat5 |
| Level of effort used to assign subject headings | 200710031149 |
| Level of effort used to assign classification | cat1 |
| -- | 200710031126 |
| -- | cat1 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M4 |
| Item number | ช678 อ7 2549 |
| 093 ## - Department Code | |
| Department Code | MG002 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ชูลท์, ดอน |
| 9 (RLIN) | 161035 |
| 245 10 - TITLE STATEMENT | |
| Title | MIC - The next generation / |
| Statement of responsibility, etc. | Don Schultz, Heidi schltz เขียน |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. | 2549 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 376 หน้า |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 2871 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 159925 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 149986 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การประชาสัมพันธ์ |
| 9 (RLIN) | 149309 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | IMC -The next generation : Five steps for delivering value and measuring returns using marking communication |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | MIC - The next generation ห้าขั้นตอนการสร้างมูลค่าและวัดผลตอบแทนโดยใช้การสื่อสารการตลาด |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | ห้าขั้นตอนการสร้างมูลค่าและวัดผลตอบแทนโดยใช้การสื่อสารการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| 961 ## - | |
| -- | SDU |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | P96.M4 ช678 อ7 2549 | 1000199138 | 2 | 12/03/2018 | Thai Books | Available for Loans | General Books | ศูนย์หัวหิน | ศูนย์หัวหิน | General Collection | 12/03/2018 | 320.00 | |||
| 12/03/2018 | P96.M4 ช678 อ7 2549 | 1000199137 | 1 | 12/03/2018 | Thai Books | Available for Loans | General Books | ศูนย์หัวหิน | ศูนย์หัวหิน | General Collection | 12/03/2018 | 320.00 |