เจาะลึกถึงแก่นไอเอ็มซี : (Record no. 49468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000070226 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080222 2551 th 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789741322503 / |
| Terms of availability | 140.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506251119 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111409 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201003221358 |
| Level of effort used to assign classification | cat1 |
| Level of effort used to assign subject headings | 200803121703 |
| Level of effort used to assign classification | cat3 |
| -- | 200802221211 |
| -- | cat2 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.122 |
| Item number | ธ365 จ7 2551 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ธีรพันธ์ โล่ห์ทองคำ |
| 9 (RLIN) | 42732 |
| 245 10 - TITLE STATEMENT | |
| Title | เจาะลึกถึงแก่นไอเอ็มซี : |
| Remainder of title | Inside IMC / |
| Statement of responsibility, etc. | ธีรพันธ์ โล่ห์ทองคำ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | จุฬาลงกรณ์มหาวิทยาลัย, |
| Date of publication, distribution, etc. | 2551 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 148 หน้า : |
| Other physical details | ภาพประกอบ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารการตลาดแบบครบวงจร |
| 9 (RLIN) | 73554 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาดแบบครบวงจร |
| 9 (RLIN) | 73555 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ตราสินค้า |
| 9 (RLIN) | 49100 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Inside IMC : เจาะลึกถึงแก่นไอเอ็มซี |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.122 ธ365 จ7 2551 | 1000201243 | 1 | 12/03/2018 | Thai Books | Available for Loans | General Books | ศูนย์นครนายก | ศูนย์นครนายก | General Collection | 12/03/2018 | 140.00 |

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