AI SearchMarketing : the core / (Record no. 59572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000082181 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101026 2007 xxk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071106863 / |
| Terms of availability | 695.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506241556 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311072256 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201011011500 |
| Level of effort used to assign classification | cat5 |
| Level of effort used to assign subject headings | 201010261558 |
| Level of effort used to assign classification | cat3 |
| -- | 201010261557 |
| -- | cat3 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K452 M3 2007 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A |
| 9 (RLIN) | 6940 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : the core / |
| Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2nd ed |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 149144 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William, |
| Titles and other words associated with a name | jt.auth |
| 9 (RLIN) | 87689 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William, |
| Titles and other words associated with a name | jt.auth |
| 9 (RLIN) | 87690 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415 K452 M3 2007 | 1000261098 | 1 | 13/03/2018 | English Books | Available for Loans | บัณฑิตวิทยาลัย | บัณฑิตวิทยาลัย | General Collection | 13/03/2018 | 695.00 |