AI Searchการสื่อสารการตลาดแบบบูรณาการ : (Record no. 59841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01493nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000082451 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101106 000 0 tha d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506251333 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311072256 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201011150949 |
| Level of effort used to assign classification | cat5 |
| Level of effort used to assign subject headings | 201011091338 |
| Level of effort used to assign classification | cat4 |
| -- | 201011061105 |
| -- | cat2 |
| 050 4# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | ส925 ก6 2553 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เสริมยศ ธรรมรักษ์ |
| 9 (RLIN) | 86652 |
| 245 10 - TITLE STATEMENT | |
| Title | การสื่อสารการตลาดแบบบูรณาการ : |
| Remainder of title | Integrated marketing communications / |
| Statement of responsibility, etc. | เสริมยศ ธรรมรักษ์, ณัฐา ฉางชูโต |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ปทุมธานี : |
| Name of publisher, distributor, etc. | มหาวิทยาลัยกรุงเทพ, |
| Date of publication, distribution, etc. | 2553 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 123 หน้า : |
| Other physical details | ภาพประกอบ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 9 (RLIN) | 2871 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | พฤติกรรมผู้บริโภค |
| 9 (RLIN) | 150820 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
| 9 (RLIN) | 46155 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ณัฐา ฉางชูโต |
| 9 (RLIN) | 87965 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | เอกสารประกอบการสอน การสื่อสารการตลาดแบบบูรณาการ : |
| -- | Integrated marketing communications/ |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Integrated marketing communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415.123 ส925 ก6 2553 | 1000261868 | 1 | 13/03/2018 | Thai Books | Available for Loans | General Books | ศูนย์นครนายก | ศูนย์นครนายก | General Collection | 13/03/2018 | 0.00 | |||
| 02/04/2018 | HF5415.123 ส925 ก6 2553 | 1000261869 | 2 | 13/03/2018 | Thai Books | Available for Loans | General Books | ศูนย์นครนายก | ศูนย์นครนายก | General Collection | 13/03/2018 | 0.00 |