AI SearchMarketing Concepts and Strategies / (Record no. 64177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701 am a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000088357 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110924 2010 xxua 000 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324834260 |
| Terms of availability | 1,000.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506241602 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201109241402 |
| Level of effort used to assign classification | cat7 |
| Level of effort used to assign subject headings | 201109241402 |
| Level of effort used to assign classification | cat7 |
| -- | 201109241117 |
| -- | cat6 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | P945 M3 2010 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| 9 (RLIN) | 12743 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Concepts and Strategies / |
| Statement of responsibility, etc. | William M. Pride, O. C. Ferrell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Eagan, MN : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 605 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 6067 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 76796 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Date last checked out | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/12/2018 | 2 | HF5415 P945 M3 2010 | 1000278748 | 21/11/2018 | 1 | 13/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 1000.00 |