AI SearchStrategic marketing / (Record no. 69639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000094025 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130305 2012 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136028048 / |
| Terms of availability | 3,000 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261039 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201303060942 |
| Level of effort used to assign classification | cat7 |
| -- | 201303051236 |
| -- | cat6 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | M819 S7 2012 |
| 093 ## - Department Code | |
| Department Code | MG001 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooradian, Todd A. |
| 9 (RLIN) | 104754 |
| 245 1# - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 384 p. : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 150989 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matzler, Kurt. |
| 9 (RLIN) | 161783 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ring, Lawrence J. |
| 9 (RLIN) | 104755 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415.13 M819 S7 2012 | 1000301002 | 1 | 13/03/2018 | English Books | Available for Loans | บัณฑิตวิทยาลัย | บัณฑิตวิทยาลัย | General Collection | 13/03/2018 | 3000.00 |