AI SearchStrategic brand management : | building, measuring, and managing brand equity / (Record no. 96080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01515nam a22003257a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b2020 enka 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292314969 / |
| Terms of availability | 3,536.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K29 S7 2020 |
| 093 ## - LOCAL CALL NUMBER | |
| Department Code | MG001 MG002 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Vanitha Swaminathan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. : |
| Other physical details | ill |
| 490 ## - SERIES STATEMENT | |
| Series Statement | “สร้างปัญญา ด้วยเงินตราของเรา” |
| 490 ## - SERIES STATEMENT | |
| Series Statement | โครงการ : สร้างปัญญาด้วยเงินตราของเรา |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : นางสาวพรพรรณ บัวทอง |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : ผศ. ดร.ศุภศิริ บุญประเวศ |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | ํYT2024 M12 |
| 650 #0 - SUBJECT | |
| Topical term | Brand name products |
| General subdivision | Management |
| 650 #0 - SUBJECT | |
| Topical term | Marketing |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Topical term | Marketing |
| General subdivision | Managemen |
| 650 #0 - SUBJECT | |
| Topical term | Product management |
| 650 #0 - SUBJECT | |
| Topical term | Strategic planning |
| 650 #0 - SUBJECT | |
| Topical term | Strategic planning |
| 700 1# - PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 900 ## - Accession Number | |
| Accession Number | 32417 = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | English Books |
| 650 #0 - SUBJECT | |
| -- | 178586 |
| 700 1# - PERSONAL NAME | |
| -- | 178587 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 18/12/2024 | Purchase | HD69.B7 K29 S7 2020 | 1000359507 | 18/12/2024 | C.1 | 18/12/2024 | English Books |