AI SearchStrategic Brand Management and Development: Creating and Marketing Successful Brands | / (Record no. 96081)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01111nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241219b2021 nyua 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367338756 / |
| Terms of availability | 2,731.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | L193 S7 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lalaounis, Sotiris T. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Brand Management and Development: Creating and Marketing Successful Brands |
| Remainder of title | / |
| Statement of responsibility, etc. | Sotiris T. Lalaounis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 344 p. : |
| Other physical details | ill |
| 490 ## - SERIES STATEMENT | |
| Series Statement | “สร้างปัญญา ด้วยเงินตราของเรา” |
| 490 ## - SERIES STATEMENT | |
| Series Statement | โครงการ : สร้างปัญญาด้วยเงินตราของเรา |
| 505 ## - Formatted Contents Note | |
| Formatted contents note | ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : ดร.พรชณิตว์ แก้วเนตร |
| 518 ## - DATE/TIME AND PLACE OF AN EVENT NOTE | |
| DATE/TIME AND PLACE OF AN EVENT NOTE | ํัYT2024 M12 |
| 650 #0 - SUBJECT | |
| Topical term | Branding (Marketing) |
| 650 #0 - SUBJECT | |
| Topical term | Branding name products |
| General subdivision | Management |
| 650 #0 - SUBJECT | |
| Topical term | Products |
| General subdivision | Management |
| 900 ## - Accession Number | |
| Accession Number | 32414 = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | English Books |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 178708 |
| 650 #0 - SUBJECT | |
| -- | 178589 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 19/12/2024 | Purchase | HD69.B7 L193 S7 2021 | 1000359508 | 19/12/2024 | C.1 | 19/12/2024 | English Books |