AI SearchAdvertising ITS Role in Modern Marketing (Record no. 9614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000012250 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980920c1994 usaa 000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030767520 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507091053 |
| Level of effort used to assign nonsubject heading access points | cat3 |
| Level of effort used to assign subject headings | 201311070727 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201105091750 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008280847 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121352 |
| -- | load |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | A244 1994 |
| 093 ## - Department Code | |
| Department Code | MG000 MG002 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising ITS Role in Modern Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | The Dryden Press, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 617 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 149132 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krugman, Dean M, |
| Titles and other words associated with a name | ed. |
| 9 (RLIN) | 22917 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5823 A244 1994 | 1000036100 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |