Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 202105

003 - CONTROL NUMBER IDENTIFIER

• control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250813093848.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250813|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MTX
• Transcribing agency: MTX

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Branding (Marketing)
• Geographic subdivision: Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MTX)106420: King, Stephen 132648, A master class in brand planning : , 2007