Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 29918

003 - CONTROL NUMBER IDENTIFIER

• control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180723105932.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180723|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MTX
• Transcribing agency: MTX

100 ## - HEADING--PERSONAL NAME

• Personal name: McDonald, Malcolm,
• Titles and other words associated with a name: jt. auth.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MTX)14494: De Chernatony, Leslie. 29916, Creating Powerful Brands in Consumer, Service and Indutrial Markets /, 1998