Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 66803

003 - CONTROL NUMBER IDENTIFIER

• control field: MTX

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180723111417.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180723|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: MTX
• Transcribing agency: MTX

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Consumers
• General subdivision: Attitudes

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (MTX)45036: Tellis, Gerard J 66801, Effective advertising : bunderstanding when, how, and why advertising works /, 2004