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Marketing research with SAS Enterprise guide / Kristof Coussement, Nathalie Demoulin, Karine Charry.
Material type:
TextPublication details: Burlington, VT : Ashgate Pub., 2011.Description: 302 p. : illISBN: - 9781409426769
- 1409426769
- 9781409426776
- 1409426777
- HF5415.2 C645 M 2011
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.2 C645 M 2011 (Browse shelf(Opens below)) | C.1 | Available | 1000365673 |
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| HF5415.153 R933 P 2010 Product release planning : | methods, tools and applications / | HF5415.157 H289 2011 Harnessing quality for global competitiveness in Eastern Europe and Central Asia / | HF5415.2 C485 D 2008 Data mining and market intelligence for optimal marketing returns | HF5415.2 C645 M 2011 Marketing research with SAS Enterprise guide / | HF5415.2 D497 1999 Developing a market orientation / | HF5415.2 L383 2012 Leading edge marketing research : | 21st-century tools and practices / | HF5415.2 M549 S 2005 Sales forecasting management : | a demand management approach / |
Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis.
HKBU library
YT2025 M08
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