The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum

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TextPublication details: New York : Routledge, 2012 Edition: 2nd edDescription: 346 p. : illISBN:

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HKBU Library

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English Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	English Books	MATRIX Library General Eng/FL.3		General Books		HF5827.9 P974 2012 (Browse shelf(Opens below))				C.1	Available			1000365983

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Previous	HF5827 F697 P 1996 Pictorial metaphor in advertising /	HF5827.85 S518 2003 Sex in advertising : \| perspectives on the erotic appeal /	HF5827.9 L192 S 2008 Subliminal persuasion : \| influence & marketing secrets they don't want you to know /	HF5827.9 P974 2012 The psychology of entertainment media : \| blurring the lines between entertainment and persuasion /	HF6105 J81 A 2009 All-out for victory! : \| magazine advertising and the World War II home front /	HF6146.I58 G295 A 2012 Advanced Google AdWords /	HF6146.I58 P965 2013 Promotional culture and convergence : \| markets, methods, media /	Next

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