Customer loyalty programmes and clubs / Stephan A. Butscher

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TextPublication details: Burlington, VT : Gower, 2002Edition: 2nd edDescription: 206 p. : illISBN:

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HKBU Library

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English Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	English Books	MATRIX Library General Eng/FL.3		General Books		HF5415.525 B987 C 2002 (Browse shelf(Opens below))				C.1	Available			1000365021

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Previous	HF5415.5 C987 2008 Customer relationship management : \| a global perspective /	HF5415.5 G646 S 2009 Strategic Customer Service \| Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits /	HF5415.5 P984 A 2010 America's service meltdown : \| restoring service excellence in the age of the customer /	HF5415.525 B987 C 2002 Customer loyalty programmes and clubs /	HF5415.55 H236 2009 Handbook of brand relationships	HF5415.55 L864 V 2014 Value-based marketing strategy : \| pricing and costs for relationship marketing /	HF5415.55 R382 1996 Relationship marketing : \| theory and practice /	Next

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