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Media research techniques / Arthur Asa Berger.
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TextPublication details: Thousand Oaks : Sage Publications, 1998.Edition: 2nd edDescription: 175 p. : illISBN: - 0761915362
- 0761915370
- 9780761915362
- 9780761915379
- P91 B482 M 1998
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | P91 B482 M 1998 (Browse shelf(Opens below)) | C.1 | Available | 1000374671 |
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| P90 R813 C 2000 Communication : | an introduction / | P90 W749 M3 1989 Mass media/mass culture : an introduction / James R. Wilson, Stan Le Roy Wilson | P91 A532 M 2012 Media research methods : | understanding metric and interpretive approaches / | P91 B482 M 1998 Media research techniques / | P91 B496 P 1992 Popular culture genres : | theories and texts / | P91 B945 T 1990 Teaching communication / | P91 C815 T 2011 Theorising media : | power, form and subjectivity / |
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
HKBU library
YT2025 M09
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