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International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.
Material type:
TextPublication details: Thousand Oaks : SAGE Publications, 2007.Description: 304 p. : illISBN: - 1412914140
- 9781412914147
- 1412914159
- 9781412914154
- HM1221 C978 I 2007
English Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HM1221 C978 I 2007 (Browse shelf(Opens below)) | C.1 | Available | 1000364995 |
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| HM1211 G922 B 2004 Bridging differences : | effective intergroup communication / | HM1211 I61 2017 Intercultural communication / | HM1211 N935 I 2001 Intercultural communication : | a practical guide / | HM1221 C978 I 2007 International public relations : | negotiating culture, identity, and power / | HM1221 P976 2004 Public relations and communication management in Europe : | a nation-by-nation introduction to public relations theory and practice / | HM1236 G492 C 2003 Collective behavior and public opinion : | rapid shifts in opinion and communication / | HM1261 D545 L 2004 Leading with the brain in mind : | 101 brain-compatible practices for leaders / |
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
HKBU library
YT2025 M08
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