Mason, Nicholas, <br/><br/>
Literary advertising and the shaping of British romanticism / 
Nicholas Mason. 
 - viii, 202 pages :  illustrations  
<br/><br/>Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. HKBU library 
<br/><br/> YT2025 M08 
<br/><br/><label>ISBN: </label>9781421409986 1421409984 9781421410715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Literature publishing--History--Great Britain--18th century.<br/>Literature publishing--History--Great Britain--19th century.<br/>Authors and publishers--History--Great Britain--18th century.<br/>Authors and publishers--History--Great Britain--19th century.<br/>Advertising--History--Great Britain--18th century.<br/>Advertising--History--Great Britain--19th century.<br/>Romanticism--Great Britain.
<br/><br/><label>LC Class. No.: </label>Z326  / M398 L 2013