01359cam a2200289 i 4500 130107s2013 mdua b 001 0 eng 9781421409986 1421409984 9781421410715 SDU Z326 M398 L 2013 Mason, Nicholas, 179810 Literary advertising and the shaping of British romanticism / Nicholas Mason. viii, 202 pages : illustrations Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. HKBU library YT2025 M08 Literature publishing Great Britain History 18th century. 179811 Literature publishing Great Britain History 19th century. 179812 Authors and publishers Great Britain History 18th century. 179813 Authors and publishers Great Britain History 19th century. 179814 Advertising Great Britain History 18th century. 179815 Advertising Great Britain History 19th century. 179816 Romanticism Great Britain. 179817 = C.1 SDU GBE lcc 100193 100193 0 0 lcc 0 Z0326 M398 L2013 0 CGB 279945 SDU SDU GEN3 2025-09-01 2 0 Z326 M398 L 2013 1000368603 2025-09-01 00:00:00 C.1 2025-09-01 GBE