Mason, Nicholas creator text bibliography mdu 2013 monographic eng

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viii, 202 pages : illustrations Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. HKBU library Nicholas Mason. YT2025 M08 Literature publishing Great Britain History 18th century Literature publishing Great Britain History 19th century Authors and publishers Great Britain History 18th century Authors and publishers Great Britain History 19th century Advertising Great Britain History 18th century Advertising Great Britain History 19th century Romanticism Great Britain Z326 M398 L 2013 9781421409986 1421409984 9781421410715 SDU 130107