TY  - BOOK
AU  - Mason,Nicholas
TI  - Literary advertising and the shaping of British romanticism
SN  - 9781421409986
AV  - Z326 M398 L 2013
KW  - Literature publishing
KW  - Great Britain
KW  - History
KW  - 18th century
KW  - 19th century
KW  - Authors and publishers
KW  - Advertising
KW  - Romanticism
N1  - Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising; HKBU library; YT2025 M08
ER  -