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  <titleInfo>
    <title>Media choice</title>
    <subTitle>a theoretical and empirical overview</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hartmann, Tilo.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>306 p. : ill.</extent>
  </physicalDescription>
  <tableOfContents>Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova -- Money does matter / Helmut Scherer and Teresa K. Naab -- The effect of subjective quality assessments on media selection / Jens Wolling -- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach -- Informational utility as determinant of media choices / Matthias R. Hastall -- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking -- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- The role of structure in media choice / James G. Webster -- Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- Media adoption and diffusion / Thilo von Pape.</tableOfContents>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">edited by Tilo Hartmann.</note>
  <note type="venue">YT2025 M10</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Choice (Psychology)</topic>
  </subject>
  <classification authority="lcc">HM1206 M489 2009</classification>
  <identifier type="isbn">9780415964586</identifier>
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    <recordContentSource authority="marcorg">SDU</recordContentSource>
    <recordCreationDate encoding="marc">080703</recordCreationDate>
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