Salinas, Gabriela. <br/><br/>
The international brand valuation manual :  a complete overview and analysis of brand valuation techniques, methodologies and applications / 
Gabriela Salinas. 
 - Chichester, U.K. :  Wiley,  2009. 
 - 420 p. :  ill. 
<br/><br/>HKBU Library 
<br/><br/><label>ISBN: </label>9780470740316 0470740310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Valuation.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / S165 I 2009