Gilmore, Audrey.
Services marketing and management /
Audrey Gilmore.
- London ; Thousand Oaks, Calif. : Sage Publications, 2003.
- 215 p. : ill.
0761941576 0761941584 9780761941576 9780761941583
Service industries--Marketing.
Service industries--Management.
HD9980.5 / G488 S 2003