Gilmore, Audrey.

Services marketing and management / Audrey Gilmore. - London ; Thousand Oaks, Calif. : Sage Publications, 2003. - 215 p. : ill.

0761941576 0761941584 9780761941576 9780761941583


Service industries--Marketing.
Service industries--Management.

HD9980.5 / G488 S 2003