Ledford, Jerri L. <br/><br/>
Google Analytics / 
Jerri Ledford, Joe Teixeira and Mary E. Tyler. 
 - 3rd ed. 
 - Indianapolis, Ind. :  Wiley,  2010. 
 - 404 p. :  ill. 
<br/><br/>1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking. HKBU Library 
<br/><br/> A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing. 
<br/><br/><label>ISBN: </label>9780470531280 0470531282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet searching--Statistical services.<br/>Web usage mining--Computer programs.<br/>Internet users--Data processing.
<br/><br/><label>LC Class. No.: </label>TK5105.885.G66  / L473 G 2010