01594cam a22002417a 4500008004100000020001800041020001500059040000800074050003200082100002200114245007100136250001200207260004000219300001900259505067800278505001700956520020900973650004601182650004101228650003701269700002701306700001901333090810s2010    inua     b    001 0 eng    a9780470531280  a0470531282  aSDU00aTK5105.885.G66bL473 G 20101 aLedford, Jerri L.10aGoogle Analytics /cJerri Ledford, Joe Teixeira and Mary E. Tyler.  a3rd ed.  aIndianapolis, Ind. :bWiley,c2010.  a404 p. :bill.0 a1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.0 aHKBU Library  aA guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing. 0aInternet searchingxStatistical services. 0aWeb usage miningxComputer programs. 0aInternet usersxData processing.1 aTyler, Mary E.,d1970-1 aTeixeira, Joe.