Ledford, Jerri L. creator Tyler, Mary E. 1970- Teixeira, Joe. text bibliography inu Indianapolis, Ind Wiley 2010 3rd ed. monographic eng

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404 p. : ill. A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing. 1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking. HKBU Library Jerri Ledford, Joe Teixeira and Mary E. Tyler. Internet searching Statistical services Web usage mining Computer programs Internet users Data processing TK5105.885.G66 L473 G 2010 9780470531280 0470531282 SDU 090810