02013cam a22002294a 4500 100212s2010 cau b 001 0 eng 9780470539651 0470539658 SDU HF5415 L618 N 2010 Leroux Miller, Kivi, 195085 The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen. 1st ed. San Francisco, CA : Jossey-Bass, 2010. 228 p. Jossey-Bass nonprofit guidebook series HKBU Library "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Nonprofit organizations Marketing. 195086 = C.1 SDU GBE lcc 104562 104562 0 0 lcc 0 HF5415 L618 N2010 0 CGB 277897 SDU SDU GEN3 2025-08-08 2 0 HF5415 L618 N 2010 1000365036 2025-08-08 00:00:00 C.1 2025-08-08 GBE