00886cam a2200217 i 4500 121025s2013 nyu b 001 0 eng 9780814785904 SDU HF5415 S482 Y 2013 Serazio, Michael. 195096 Your ad here : the cool sell of guerrilla marketing / Michael Serazio. New York : New York University Press, 2013 227 p. Postmillenial pop Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. HKBU Library Marketing. Marketing Technological innovations. 178613 = C.1 SDU GBE lcc 104564 104564 0 0 lcc 0 HF5415 S482 Y2013 0 CGB 277529 SDU SDU GEN3 2025-08-04 2 0 HF5415 S482 Y 2013 1000365738 2025-08-04 00:00:00 C.1 2025-08-04 GBE