TY  - BOOK
AU  - Serazio,Michael
TI  - Your ad here: the cool sell of guerrilla marketing 
T2  - Postmillenial pop
SN  - 9780814785904
AV  - HF5415 S482 Y 2013
PY  - 2013///
CY  - New York : 
PB  - New York University Press
KW  - Marketing
KW  - Technological innovations
N1  - Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement; HKBU Library
ER  -